About Pritch
Our people
PRITCH is for those who don’t edit
themselves to fit.
We create for women who contain contrast —disciplined and intuitive, soft and composed, curious and certain, aware and present.
Each piece is built to honor that complexity with form that reflects, not simplifies.
Materials
PRITCH is for those who don’t edit
themselves to fit.
We create for women who contain contrast —disciplined and intuitive, soft and composed, curious and certain, aware and present.
Each piece is built to honor that complexity with form that reflects, not simplifies.
Our values
For Arina Pritch, building a brand is an act of intuition—a quiet pull toward contrast, transformation, and the unspoken.
PRITCH was born from this instinct: a way of creating that listens more than it speaks, yet leaves nothing unsaid.
For her, clothing becomes a language for truth—deeply personal, quietly powerful.